New: Top 10 Challenges in FMCG – FMCG Issues with Marc Childs
Are supermarkets problems with an assortment against the background of coronavirusatyteilers are preparing for the X5 Retail Group, which controls the “Pyaterochka” shops, “Crossroads” and “Carousel”, “B FM” said that “do not observe a noticeable change in demand for food products for long-term storage”. At the same time, there now “analyze the possibility of additional purchases of basic products and antiseptics”. In Ashan, have not yet answered the request. But before that, “Vedomosti” reported there, which over the past two weeks of February, in hypermarkets, the sale of canned goods rose by 5%. In Metro Cash & Carry said that problems with the assortment against the background of Coronavirus are also not tested too: “I can not say that we conducted any additional measures other than the monitoring of those products that are most often in demand. Recently, we do not observe the cardinal changes or splash sales, but as a network we must prepare for such developments.
Now with terms, warehouses and the presence of an assortment on the shelves, everything is in order “.
At the same time, many Muscovites are experiencing that due to reports of increasing the number of contaminated in the capital in stores will begin to build queues, and some goods will simply disappear from the shelves. As Muscovite told Vadim, on the background of Panic, he took two carts from the hypermarket from the hypermarket: “I went to Metro and bought everything that I never took before, namely, namely — Ten packs of buckwheat and rice, a large amount of pasta, about five cans of peas and corn, a lot of uncorrecting sweet, a few boxes with juices, plays and mineral water, a few large cheese heads and packages with various sausages, cuts that can be stored long. I had an internal experience and fear that the amount of information that people are now getting from all sources will lead to the fact that the first thing people will go to shops to buy products “.
As in different countries belong to the news about the coronavirus
But the general director of the information and analytical agency INFOLINE Ivan Fedyakov is confident that the empty shelves are not threatened with Russian stores: “In Europe, everything is highly consolidated. The national market can control three or five large players, and they are able to divide up to 70% of the entire retail trade. But local problems against the background of such an increase in demand may occur. In Russia, the situation is much more competitive. We have thousands of retail chains on our market. It is clear that there are such large as X5 Retail Group, ” Magnet ”, ” Ribbon ” ‘,’ ‘Auchan’ ‘, but, according to our estimates, the top 10 FMCG retailer accounts for only 30% of food turnover and daily demand goods. Being in tough competition, they cannot allow price speculation, because it will negatively affect sales “.
What has become an object of hypertension due to the coronavirus epidemic
In Rospotrebnadzor, they excluded the emergence of a deficit of products in Russia due to a coronavirus pandemic. And in the consumer union they said that the excitement in retail chains in the West was caused by panic sentiments. There are convinced that in fact there are no reasons for concern.